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THEJOURNAL

Stories, wellness tips, and reflections from the people who run this store — in their own words.

What Is African Black Soap and Why Has It Been Used for Generations?
From the Owner · August 11, 2026

What Is African Black Soap and Why Has It Been Used for Generations?

Long before TikTok discovered it, African Black Soap was a family staple. Monique explains the different types, how to use it properly, and why it's earned its place on the shelf.

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The Truth About Castor Oil: Uses, Benefits & Common Myths
From the Owner · August 4, 2026

The Truth About Castor Oil: Uses, Benefits & Common Myths

Hair, brows, skin, and castor oil packs — Monique breaks down how customers actually use castor oil, Haitian Black Castor Oil vs. regular, and the myths worth clearing up.

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10 Herbs I Believe Every Household Should Keep in Their Herbal Cabinet
From the Owner · July 28, 2026

10 Herbs I Believe Every Household Should Keep in Their Herbal Cabinet

You don't need 100 supplements in your house. Monique shares the 10 herbs she believes every home should have on hand — and why simple usually wins.

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Why Do People Burn Sage, Palo Santo & Incense?
From the Owner · July 21, 2026

Why Do People Burn Sage, Palo Santo & Incense?

Monique on white sage, Dragon's Blood Sage, palo santo, and incense — what makes each one different, and how to find the ritual that fits you.

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Why Is Everyone Talking About Medicinal Mushrooms Right Now?
From the Owner · July 14, 2026

Why Is Everyone Talking About Medicinal Mushrooms Right Now?

From Lion's Mane in your morning coffee to Reishi before bed — Monique breaks down why medicinal mushrooms have taken over customers' wellness routines, and which ones to start with.

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Welcome to the Nicholas Brooklyn Blog
From the Owner · July 11, 2026

Welcome to the Nicholas Brooklyn Blog

Owner Monique Nicholas introduces the Nicholas Brooklyn blog — what it is, why she's starting it, and what you can expect to find here.

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